THE OVERHEAD MYTH
We get it! People are skeptical of nonprofits. Our own families and friends often feel the same way about charities. There’s this belief that “responsible” organizations should spend as little as possible on fundraising. And there’s an obsession with the so-called “cost of fundraising” as if it were a true measure of impact. It’s not. When we fixate on that number and ignore everything else, we lose sight of what a healthy, effective fundraising program is really about.
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Fundraising-equation:
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You have every right to want assurance that ethical practices are in place. That’s why we value accountability and transparency. So before you turn away, roll your eyes, or fall into the trap of the overhead myth, I ask you to take a moment to watch this TED Talk.
FUNDS DISTRIBUTION
Without the help of the pioneers and kind-hearted individuals to volunteer an enormous amount of their time and effort into making it happen. It simply cannot be done.
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So this is how much it takes to run an effective fundraising campaign - at least one that is professional, safe and cool. One that you want to get involved because it is fun, convenient, and heart-warming!
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Legal & Admin
20%
Running a campaign with FCO
20%
Saving the Oceans
80%
Outreach & Publicity
35%
Misc
15%
Volunteer Subsidy
10%
Legal & Admin
20%
Campaign Event Infrastructure
20%
*This percentage of may be altered depending on each events’ in-kind resources, local event partnership and financial support from companies. Our endeavour is to have 100% of public donations to go directly to the cause.
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